G-UP was found in 2000 by a group of business and professional people who enjoy working and promoting quality of life. The company is located in San Jose, CA.  The city is the heart of the world famous "Silicon Valley" where most successful new technologies and businesses are born. In mid 2000 the company started promoting and selling G-UP Energy drink, later adding top quality BlueStar spring water to its product line. See link at www.bluestarsprings.com

G-UP also in 2003 started its own import and export divisions which promote and supply other quality products: packaged fruits, frozen sea foods, snacks, premium wines and liquors for worldwide customers.